Editorial Standards
This site is built to Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) quality bar. The rules below are how we keep it there.
1. Source Tiering
- Tier 1 (preferred): Binance Academy, exchange fee schedules published by the exchanges themselves, project whitepapers, and regulator filings (US SEC, UK FCA, Hong Kong SFC, and equivalents).
- Tier 2: CoinGecko, CoinMarketCap, DeFiLlama, Glassnode, Etherscan, RootData, Messari.
- Tier 3: Peer-reviewed academic research, reports from established VCs, public on-chain data.
- Tier 4 (lowest): Hands-on testing by our editorial team. Always labeled "editorial assessment" so the reader knows it is our judgment, not an external source.
Any concrete number we publish — a "0.10% taker fee," a "$50B 24h volume" — must link back to a Tier 1 or Tier 2 source. No exceptions.
2. Review Process
- Writer drafts the piece and cites every data point.
- Compliance pass: banned phrases get stripped (no "guaranteed returns," no "risk-free," no "100% safe").
- Fact-check against the Tier 1 / Tier 2 sources cited.
- Editorial-independence review: would this rating change if the affiliate relationship vanished tomorrow? If yes, the rating gets reworked.
- Final pass and a visible publish date before it goes live.
3. Conflict of Interest
- We are a Binance Affiliate Partner. Full mechanics in our affiliate disclosure.
- Personal holdings of any team member must be disclosed in-article when relevant.
- Ratings sit outside the affiliate relationship. A partner that rates poorly still rates poorly — we do not adjust scores to keep anyone happy.
- We do not accept paid placements, sponsored "reviews," or any flavor of pay-to-praise content. Ever.
4. AI Content Labeling
Anything written with AI assistance must:
- Tell the reader plainly that it is "AI-drafted, human-edited" — not pretend otherwise.
- Have every load-bearing fact verified by a human before publish.
- Have every number, quote, and link the AI produced re-checked against a real source.
- Never be passed off as fully human-written.
5. Rating Methodology
Every tool score we publish (9.0/10, 8.5/10, whatever) is a subjective editorial score. Each rating ships with:
- The time window the evaluation covers.
- The task set we ran the tool against.
- The number of testers involved.
- A clear note that this is an editorial score — not a user poll, not a paid ranking.
6. Banned Marketing Claims (compliance must catch these)
- "Guaranteed profit," "risk-free," "zero risk," any variant of "100% safe."
- Fake urgency: "limited time," "only a few spots left," "ends tonight."
- "Official Binance partner" — the accurate phrasing is "Binance Affiliate Partner."
- "100% rebate" or "up to 90% commission back" framed as a user benefit.
- Unverifiable claims like "AI predicts price moves with 95% accuracy."
- Fabricated social proof: invented "X million users," fake review counts, fake "Featured in" press logos.
7. Corrections Policy
Spotted a factual error? Email privacy@bnhous.com. We review within seven working days. Confirmed errors get:
- A visible correction notice on the original article.
- A clear before/after record of what changed.
- Credit to the reader who flagged it, if they want to be named.